Kirti Naik is the Chief Marketing Officer of Prometheum, the world’s first SEC and FINRA compliant Smart Securities Token provider and blockchain ecosystem for traders, investors and issuers. Her task is to build a global marketing organization that establishes trust and will drive adoption among a variety of audiences. She aims to bring the promise of blockchain to life while protecting every investor. Kirti sees the opportunity to evolve the crypto security domain into the “trustless” economy and provide access and transparency to all investors through marketing. Kirti brings 20 years of experience in creative marketing and product innovation across a variety of industries, including entertainment, manufacturing, luxury apparel, consumer banking, and asset management. Prior to joining the firm, Kirti led global brand marketing at Russell Investments’ where she transformed the 80-year-old giant globally into a modern, digital and viable brand. She was solely responsible for leading and driving the development of the firm’s brand position “EMBRACE THE POSSIBLETM”, established a research and insights discipline and launched client-facing platforms across the retail and institutional markets. For several years prior, Kirti served as global head of brand & advertising at OppenheimerFunds (now Invesco), transforming the brand by increasing the overall value via brand equity and leading marketing innovation via VR, 360, biometrics technology and brought a unique approach to brand partnerships. In her prior four years at Citibank, she launched new innovative communication platforms and led the company’s online communications strategy.
Kirti has been honored as the Advertising Working Mother of the Year by AWNY (now ‘She Runs It.’) & Working Mother magazine, one of 20 Rising Stars in Financial Marketing by the Gramercy Institute, and Brand Innovators’ 40 Under 40. Kirti also serves on a panel of judges for both the Effie Awards and the Midas® Awards. Her prior campaigns (Challenge the Index, The Optimism Index; Invest in a Beautiful World; Invest in a Rev’d Up World; Growth. Income. Protection.; and Globalize Your Thinking) have earned more than 100+ honors across the financial services industry and advertising landscape. Most recently Kirti earned top honors at Transform Europe Awards 2019 and at FCS Portfolio awards 2019 for rebranding Russell Investments and for the FA-focused platform, RISERI. Kirti is currently a nominee for FINEXT’sFinance Leader of the Year 2019.
Kirti enjoys spending time with her daughter, Kiran, and singing in a cover band called Hot Sugar to benefit charities. She is also a board director for the Fly A Kite Foundation, which raises awareness for pediatric brain cancer, and a member of the non-for-profit, Financial Communications Society and is advisory board director for Emerging Markets Media. She earned an MBA from Columbia Business School.