About
Haysam Fahmy
+20 years developing digital acquisition, engagement and loyalty strategies in the U.S., Europe, Asia Pacific, Middle East, and Sub-saharan Africa.Launched the first digital bank in the Middle East/North Africa, setup digital channels/capabilities from scratch for 3 banks, and guided multiple companies to growth in customer acquisition, mobile usage, online reach, digital adoption, and mobile money.Developed and executed multi-national digital strategies for Fortune 500 brands: IBM, Disney, Coca-Cola, American Express, Vodafone, Prudential, Ogilvy, Shangri La, and the United Nations.Holds a Master’s in Digital Strategy & Comms. from Georgetown University & Executive Management Degree from HEC Paris.About Mastercard:As a technology company in the global payments business, Mastercard operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.