Muhammad Ashfaq-Ur-Rehman, رحمن محمد اشفاق ال, is a seasoned entrepreneur, founder, CEO, advisor, speaker, and investor with a strong focus on fintech, insuretech, technology, and financial inclusion. Based in Dubai, United Arab Emirates, Muhammad is the driving force behind FINMAAL, a company he founded to simplify the financial ecosystem and make people’s lives easier. With over two decades of professional experience in the financial services industry, he is deeply passionate about making a positive impact in the world through his work.
Muhammad’s vision at FINMAAL revolves around streamlining financial processes to help individuals focus on their core priorities without unnecessary burdens. He believes that financial matters should not consume excessive time, energy, or money, and his mission is to create high-value propositions that cater to both individuals and businesses, ultimately enhancing financial literacy and inclusion.
Driven by a desire to exceed expectations, Muhammad thrives in high-stake roles that require accountability and responsibility at an enterprise level. A graduate of Cass Business School, he continues to expand his knowledge base by pursuing a new course every year, demonstrating his commitment to continuous learning and growth.
Aside from his professional endeavors, Muhammad is a risk-taker by nature, constantly seeking opportunities to push boundaries and achieve exceptional results. In his free time, he enjoys activities like hiking, running, reading, writing, and public speaking, which further enrich his experiences and perspectives.
With a focus on profitable sustainable growth, delightful customer experiences, and seamless digital transactions, Muhammad’s leadership at FINMAAL exemplifies his dedication to driving businesses forward through innovation and strategic vision. His holistic approach to business, combined with a deep-rooted passion for service and impact, sets him apart as a remarkable leader in the finance and technology sectors.