Managing Director at Formula by Cointelegraph, operating at the intersection of data intelligence and institutional decision-making. Executive leader with 16+ years of experience across finance, telecom, energy, and large-scale digital transformation. Focused on institutional Web2 → Web3 adoption. At scale, pilots and launches depend less on technology and more on recognition beyond the pilot environment. Without it, momentum remains incomplete. Backed by Cointelegraph’s data-driven media platform and fact-checked intelligence, Formula works with verified market signals, not narratives built just for attention. Creator of Pilot-to-Scale Blueprint™ — a methodology converting listing moments into scale-ready roadshows designed for recognition, trust, and institutional confidence. Building systems, not noise.
Katerina Zemskova
