With over 20 years of experience in B2B and B2C branding, marketing, and communications across diverse industries, Jaslyin Qiyu is a seasoned expert in driving marketing transformation and building impactful strategies. Her expertise spans brand development, client experience management, content strategy, multi-channel performance marketing, and mobile engagement optimization.
Jaslyin has successfully led regional marketing teams across Asia Pacific for global MNCs, including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street. She is renowned for crafting go-to-market strategies, setting up high-performing teams from scratch, and delivering measurable results.
A self-proclaimed data and customer insights enthusiast, Jaslyin believes that truly great companies understand their customers’ pain points and create value-driven solutions. She is passionate about campaigns that not only fulfill their promise but do so in compelling and measurable ways.
Beyond her corporate achievements, Jaslyin offers consulting services to organizations seeking transformation in marketing, communications, customer experience, brand positioning, and content strategy. She is also an avid mentor, guiding aspiring professionals and marketers as they embark on their career journeys.
Driven by a commitment to excellence and innovation, Jaslyin Qiyu continues to redefine marketing and communications, leaving a lasting impact on the industry.