Debbie Bingham is an accomplished Founder & CEO at Bingham Performance Marketing, LLC, with a strong track record in driving rapid revenue growth and spearheading successful business development initiatives. With a background in marketing across both B2B and B2C sectors, Debbie has played a pivotal role in identifying new revenue streams and partnership opportunities that have significantly contributed to the success of the organizations she has been involved with.
Debbie’s professional journey includes a notable achievement of growing a travel and entertainment company, Vegas.com, from a startup to achieving $300 million in annual revenues. Her expertise spans strategic planning, product development, go-to-market strategies, and the identification of new business opportunities. She is also well-versed in channel/partner development, having successfully implemented new sales channels, joint venture partnerships, affiliates, and 3rd party resellers while focusing on customer engagement and retention.
In the realm of marketing, Debbie possesses deep knowledge of cross-channel marketing, native advertising, and programmatic advertising, ensuring that she stays abreast of the latest trends in digital advertising to drive impactful campaigns. She provides strategic leadership in brand architecture and positioning, emphasizing the importance of a strong brand presence in the market.
A key aspect of Debbie’s expertise lies in her ability to grow, train, and manage national sales and business development teams. She excels in developing sales strategies, analyzing sales performance matrices, and optimizing prospecting techniques to enhance overall operational effectiveness. Her excellent relationships with C-level executives, channel partners, and strong interpersonal communication skills have been instrumental in fostering successful collaborations.
Debbie is known for her proactive client management approach, prioritizing top-line revenue growth, profitability, operational efficiencies, client satisfaction, and retention. She is also adept in business negotiation and contract drafting, ensuring that agreements are tailored to meet the needs of all parties involved.
Overall, Debbie Bingham is a seasoned professional with a wealth of experience in driving business growth, forging strategic partnerships, and delivering exceptional results in the realm of marketing and business development.