In a remarkable recognition of innovation and leadership, Valu, MENA’s leading lifestyle-enabling fintech platform, has been honored with the “Excellence in Finance – BNPL Award” at the prestigious Finext Conference 2025. This accolade celebrates Valu’s trailblazing efforts in transforming the Buy-Now, Pay-Later (BNPL) landscape and driving financial inclusion across the region. Revolutionizing Financial Solutions in MENA Since its inception, Valu has redefined how consumers and businesses access and manage their finances. Under FRA regulation license no. 13-18/10/2020, Valu’s U Consumer Finance platform stands as a testament to its commitment to delivering convenient, flexible, and secure financial solutions. As a pioneer of BNPL services in MENA, Valu offers customizable financing plans of up to 60 months, making high-value purchases accessible to a broad customer base. With a network spanning over 5,000 points of sale and 600+ online platforms, Valu has democratized access to essential goods and services — from home appliances and electronics to healthcare, education, solar energy solutions, travel, and fashion. Beyond BNPL – An Expanding Financial Ecosystem Valu’s dedication to innovation goes beyond BNPL. The company has created a comprehensive financial ecosystem that caters to diverse customer needs: Moreover, Valu Business extends cutting-edge HR payroll solutions and more, supporting enterprises in managing their financial operations with ease and efficiency. A Testament to Innovation and Customer-Centricity Winning the Excellence in Finance – BNPL Award at Finext Conference 2025 is a milestone achievement that reflects Valu’s unwavering dedication to financial empowerment and inclusion. The award celebrates Valu’s progressive mindset, agile team, and commitment to architecting impactful and innovative financial solutions tailored to the evolving needs of modern consumers and businesses. Valu’s Vision for the Future As Valu continues to grow and innovate, its focus remains on delivering accessible, flexible, and responsible financial products. The recognition at Finext Conference reinforces Valu’s position as a regional leader in fintech and inspires its ongoing mission to revolutionize finance for a better, more inclusive future. Congratulations to Valu for this well-deserved recognition and for setting a benchmark of excellence in the BNPL and broader fintech space! About Finext Conference:The Finext Conference is a leading global platform that brings together top finance leaders, innovators, and disruptors to celebrate excellence and discuss the future of financial technology and services. The Excellence in Finance Awards recognize outstanding achievements and innovations shaping the future of finance.