Melodi Askelöf is a visionary leader and innovator with over 15 years of experience spanning Retail, Sustainable Banking, Finance, and Telecommunications in global, multicultural organizations. Renowned for her ability to thrive in fast-paced, high-pressure environments, Melodi combines strategic insight with exceptional leadership skills to drive growth and transformation.
Melodi holds an Executive MBA from Stockholm University, specializing in International Business, Digitalization, and Innovation. Her groundbreaking 2020 science report, “How Responsible Banking Creates Customer Value,” inspired the creation of Satocci—a cutting-edge Retail Technology solution that revolutionizes in-store shopping by enabling customers to skip the line and pay with a single click.
Under Melodi’s leadership, Satocci has rapidly risen to prominence, earning accolades such as recognition in the FUTR150’s Top 150 Best Startups in the World (2023) and winning the Excellence in Future of Payments and Digital Wallets Award (2024) at the FiNext Conference in Dubai. The company has showcased its innovations at prestigious events across Sweden, Amsterdam, Dubai, and Silicon Valley, cementing its reputation as a trusted partner and trailblazer in the Fintech industry.
Passionate about entrepreneurship, sustainability, and seamless customer experiences, Melodi is leading Satocci into the realm of Social Fintech—pioneering next-generation Retail Technology solutions that merge the convenience of online shopping with physical store experiences. Together with her dynamic team and supportive Board, Melodi is on a mission to create a more efficient, sustainable, and delightful shopping journey for retailers and consumers worldwide.