Our Purpose: simplifying Personal Finances
Our Mission: Helping people grow
Our Values: simplicity, ethics, passion
Simplicity: understandable, real, relatable, relevant, and authentic.
Ethics: putting clients’ needs first, doing things right with integrity, and honesty.
Passion: passionate about personal finances, filled with excitement, joy, and purpose.
MyPF Transforming the Financial Landscape:
MyPF is using technology and innovation in finance to transform the industry and help make personal finances accessible to all Malaysians. We offer free online personal finance tools, a Premier membership for in-depth financial insights including your own dedicated qualified financial planner. We also offer relevant financial products and services on Personal Finances, Risk Management, Investment Planning, and other financial services that we ourselves use and trust by comparing and selecting the best solutions for each individual’s needs.