MyPF is short for My Personal Finances where “My” refers to each individual, and also our beloved home country Malaysia. “Personal Finances” refers to financial management for an individual, couple, or family. serves as a financial education platform which was originally launched in April 2013.

Our objective here at MyPF is to help people simplify and grow personal finances. While many topics are from a Malaysian perspective, most topics are applicable wherever you may be in the world.

We hope you will benefit from the articles and be inspired to simplify and grow your personal finances towards financial freedom.

Our Purpose: simplifying Personal Finances

Our Mission: Helping people grow

Our Values: simplicity, ethics, passion

  • Simplicity: understandable, real, relatable, relevant, and authentic.
  • Ethics: putting clients’ needs first, doing things right with integrity, and honesty.
  • Passion: passionate about personal finances, filled with excitement, joy, and purpose.


MyPF Transforming the Financial Landscape:

MyPF is using technology and innovation in finance to transform the industry and help make personal finances accessible to all Malaysians. We offer free online personal finance tools, a Premier membership for in-depth financial insights including your own dedicated qualified financial planner. We also offer relevant financial products and services on Personal Finances, Risk Management, Investment Planning, and other financial services that we ourselves use and trust by comparing and selecting the best solutions for each individual’s needs.